Brand Corporate Identity - Final Compilation & Reflection

-

Brand Corporate Identity - Final Compilation & Reflection




28.08.2020 -  27.11.2020 (Week 1 - Week 14)
Wong Kai Yi (0340236)
Brand Corporate Identity
Final Compilation & Reflection

1. INSTRUCTIONS


2. SUBMISSIONS

Project 1
Submission for Breaking Brand:

Fig 1.1 Breaking Brand - IKEA


Project 2

Fig 2.31 Submission of Project 2 (items 1-8) (PDF)

Fig 2.32 Logo animation (final)
28 Logos:


Fig 2.33 28 Logos submission

Project 3

Stationery set:

Business card:

Fig 3.36 Business card front

Fig 3.37 Business card back


Letterhead and continuation sheet:

Fig 3.38 Letterhead

Fig 3.39 Back of letterhead


Fig 3.40 Continuation sheet

With sample text:

Fig 3.41 Letterhead with sample text

Fig 3.42 Continuation sheet with sample text


Invoice:

Fig 3.43 Invoice

Fig 3.44 Invoice with sample text


Envelope:

Fig 3.45 envelope (front)

Fig 3.46 envelope (back)

Fig 3.47 envelope back

Fig 3.48 envelope dieline

Flat lay (A3):

Fig 3.49 stationeries flat lay


PDF compilation:


Fig 3.50 PDF compilation of final stationeries


Collateral:

T-shirt:
Fig 3.51 T-shirt 1 front

Fig 3.52 T-shirt 2 back



Fig 3.53 T-shirt 2 front

Fig 3.54 T-shirt 2 back

Mock up:
Fig 3.55 T-shirt mock up with office background


Book:

Fig 3.56 book

Pen:

Fig 3.57 pen front

Fig 3.58 pen back

Pin badges:

Fig 3.59 Pin badges set 1

Fig 3.60 Pin badges set 2

Tote bag:
Fig 3.61 Tote bag 1 - front


Fig 3.62 Tote bag 1 - back


Fig 3.63 Tote bag 2 - front

Fig 3.64 Tote bag 3 - back

Flat lay:
Fig 3.65 Collateral flat lay

Environmental Graphics:

Fig 3.66 Office space

Social Media:

Facebook:
Fig 3.67 Facebook page (desktop)

Instagram:


Fig 3.68 Instagram account (mobile)


Fig 3.69 Instagram account (desktop)
PDF compilation:


Fig 3.70 PDF compilation of collateral, environmental graphics and social media


Fig 3.71 PDF compilation of stationeries, collateral, environmental graphics and social media

Final Project


Adobe Interactive PDF

*Please download the file and open in Adobe Acrobat Reader to view the interactive logo animation.


Fig 4.11 Post Rate Brand Guide (Adobe Interactive PDF)

EPUB


After downloading, view it in Adobe Digital Editions

3. REFLECTION

Experience
This module was one of the toughest modules in this semester, as we never had modules similar to this in the past. Thankfully, Mr Vinod believed in us and pushed us just enough to produce quality work. It has been a very stressful module, but I have learnt about branding, logo, brand identity and making a brand guide.


Observation

 This semester is done completely online due to the Covid-19 pandemic, similar to the last semester. However, due to the heavy workload, some of us could not keep up with the workload especially in the middle of the semester. Close to the end of the semester, it seems to be a bit more relaxed. Overall, this is a tough module which requires a lot of strength and energy.


Findings

This module is a big leap for me. I have learnt a lot about this aspect of branding. It has allowed me to look at brands in a more in-depth manner, analyzing them systematically sometimes unknowingly. In my opinion, branding is not easy to do and requires a lot of research beforehand. I also learnt how branding differentiates a company from others, and helps them to stand out with their brand ideals such as brand values.



Comments

Post a Comment

Popular posts from this blog

Publishing Design - Final Compilation & Reflection

-
Image
Publishing Design - Final Compilation & Reflection 28.08.2020 -  27.11.2020 (Week 1 - Week 14) Wong Kai Yi (0340236) Publishing Design Final Compilation & Reflection 1. INSTRUCTIONS Exercises Project 1 Project 2 Final Project 2. SUBMISSIONS Exercises Determining book size We are to take an A3 paper or stick 2 A4 papers together then fold it into half. After that, we have to determine our book size by making at least 3 sizes which are between A5 to A4. Fig 5.1 determining book size - red line (chosen size) Fig 5.2 determining book size - 32 pages cut out (untrimmed) Fig 5.3 determining book size - opened book (untrimmed) Here is a video of how it looks:  Fig 5.4 paged book before trimming Fig 5.5 Final 32 paged book Fig 5.6 Final 32 paged book Fig 5.7 Final 32 paged book Fig 5.8 Final 32 paged book Van de Graaf Grid Fig 5.9 Van de Graaf grid and with text Text formatting Fig 5.10 text formatting 1...
Read more

Design Research Dissertation

-
Image
Design Research Dissertation 27.08.2020 - 26.11.2020  (Week 1 - Week 14) Wong Kai Yi (0340236) Design Research Dissertation 1. INSTRUCTIONS 2. SUBMISSIONS Turnitin Report (PDF) Fig 1.1 Turnitin Report (PDF) Flipbook (Fliphtml5) Fig 1.2 Flipbook Journal Article (PDF) Fig 1.3 Journal Article (PDF) 3. REFLECTION This module is very different from the other modules in the Creative Media course, because it focuses on research. This journey through design research methodology and design research dissertation has been interesting yet challenging, as we are exposed to the systematic way of conducting research. I have learnt a lot on research, such as methodology, discussion etc. It is also crucial to include references from reliable sources and provide justification wherever required. Otherwise, the research would be not convincing and reliable as it is not backed up by academic sources.  Although I have faced many difficulties throughout both modul...
Read more

Brand Corporate Identity - Project 3

-
Image
Brand Corporate Identity - Project 3 16.10.2020 - 13.11.2020  (Week 8 - Week 12) Wong Kai Yi (0340236) Brand Corporate Identity Project 3 (Positioning and Identity) 1. LECTURE Project 1 2. INSTRUCTIONS Progress 16.10.2020 (Week 8) Project 3 includes stationeries, collateral and environmental graphics. We started making the business card and continue with the letterhead and continuation sheet. First attempt: Fig 3.1 Business card back Fig 3.2 Business card front Fig 3.3 Business card back Fig 3.4 Letterhead Fig 3.5 Continuation sheet Fig 3.6 Continuation sheet Fig 3.7 Invoice They were not approved, as the design has to be formal. It was because business transactions will be done through the stationeries. After receiving feedback from Mr Vinod, I made amendments. 23.10.2020 (Week 9) Attempt 2: I did a few variations of the business card. Fig 3.8 business card Fig 3.9 business card Fig 3.10 letterhead Fig 3.11 continuation sheet Fig 3.12 invoice I contin...
Read more