Packaging & Merchandising Design - Final Project

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Packaging & Merchandising Design - Final Project 




02.11.2020 - 23.11.2020  (Week 11 - Week 14)
Wong Kai Yi (0340236)
Packaging & Merchandising Design
Final Project

1. LECTURE

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2. INSTRUCTIONS



Progress

02.11.2020 (Week 11)

For the final project, we have to come up with 5 merchandise, flat lay and poster for the product.

We fixed on a theme which is summer, because this drink is refreshing and energizing. Below is the list of items for merchandise (unfinalized).

  1. T shirt 
  2. Tote bag
  3. Calendar
  4. Washi tape
  5. Straw Set
  6. Tumbler with Funny Quote
  7. Summer Beach Umbrella 
  8. Cooler Box
  9. Beach Ball
  10. Towels
  11. Cups
After narrowing down several options and confirming with Mr Shamsul, we chose these as final merchandise: tote bag, t-shirt, tumbler, straw set, calendar

All the merchandise will be put into a gift box.

09.11.2020 (Week 12) & 16.11.2020 (Week 13)

Progress of merchandise design:

Fig 4.1 Calendar 1

Fig 4.2 Calendar 2

Fig 4.3 Straw set 1

Fig 4.4 Straw set 2

Fig 4.5 Straw set 3

Fig 4.6 Tote bag front

Fig 4.7 Tote bag back

Fig 4.8 Tumbler back

Fig 4.9 Tumbler front option 1

Fig 4.10 Tumbler front option 2

23.11.2020 (Week 14)

Final submission


Fig 4.11 Final project submission slides

3. FEEDBACK

09.11.2020 (Week 12) & 16.11.2020 (Week 13)

The 2 options for the tumbler can be used for submission.
For the presentation of the merchandise, we can do it in flat lay or poster.


Video for Innofest: 
Intro, product, packaging, experience, your part in this collaboration




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