Major Project

29.03.2022 - 2022 (Week 1 - Week 14)
Wong Kai Yi (0340236)
Major Project

Module Information Booklet (MIB)

Major Project MIB

Week 1

We had physical class in campus, Mr Asrizal briefed us on our major project. He also showed us some of our seniors' works.

For our major project, there are 3 ways of coming up with the idea:

1. From our dissertation

2. Find a client

3. UN SDG Goals

Week 2

Figma board: Click here to view

I came up with 2 ideas.

Idea 1:

An application for Animal Shelters

SDG Goal: 9 Industry, Innovation and Infrastructure

Target 9.B Support domestic technology development, research and innovation in developing countries, including by ensuring a conducive policy environment for, inter alia, industrial diversification and value addition to commodities

This app serves to solve the problem of donations, threads and admin work. The main feature of this app is to provide updates (threads) on specific animals and or donations, easily accessible donation function for users, adoption platform and request platform. It serves as a social and donation platform, where users can easily access the feed that they want to follow, and donate to specific shelters with specific causes. The posts can be shared on Facebook and Instagram as well, so it works across different platforms. Users can also support by purchasing pet food and accessories, where a percentage of profit goes to the animal shelters.

However, when coming up with this idea, the concern of the cost and feasibility of the app was brought up. Since an application with such functions requires high maintenance and cost, and the target audience are shelters and animal lovers, it is quite difficult to upkeep the platform.

The additional step to create an account (1) solves the problem but also (2) creates an extra step for those who want to donate one time. The creation of an account is an extra step for users, so it might hinder them from donating. My initial idea was that the account is created once, and the user can connect payment methods once, so for future donations, it would be much easier. There is also automated receipt generation, so the admin step is reduced.

Idea 2:

Merchandise: Raise Awareness regarding Life Below Water

SDG Goal: 14 Life Below Water

Target 14.5 By 2020, conserve at least 10% of coastal and marine areas, consistent with national and international law and based on the best available scientific information.

The goal of this series of merchandise is to raise awareness on water pollution and educate people on how to take care of the environment. Using fascinating deep sea creatures illustrations as the main visuals, they will be applied to a series of merchandise and book to educate the people. For interactivity, there will be QR code where the user can scan and watch a simple animation of the sea creatures.

Deliverables include (but not limited to):

illustration
poster with fun facts, interactive (scan QR short animation video)
info book (facts about the sea creatures + real image)
merchandise (environmental friendly)
match the cards game
WhatsApp / telegram stickers
IG gifs
phone wallpaper

Idea 3: Self care kit

SDG Goal: 3 Good Health and Well-being

Target 3.4 By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being.

Mr Asrizal:

Idea 1: The first app idea is not very persuasive as the cost of building and maintaining the app is quite high, and since it's for animal shelters, it is not a very good idea to proceed with. Additionally, while you were trying to solve a problem, you unknowingly made the process more complicated for the users. Take note that donations can now be done directly with QR code, and if your app requires users to create an account etc, the steps increased and thus making the idea not really solving the problem.

Idea 2: For the sea creatures idea, the direction is there, but not quite on track yet. Will have to further explore and see which specific goal that I am trying to solve. Worth exploring, has potential to expand it.

Idea 3: Self care kit. Possible to combine with idea 2.

Overall feedback: Compile the idea into a pitch deck, easier to understand. (Was doing on Figma)

Week 3

I was sick for the whole week, so I consulted with Mr Asrizal on Week 4's Monday.

I combined idea 2 (sea creatures) and idea 3 (self care kit), and below is the first pitch deck.

Mr Asrizal:

The big idea of a kit is fine, however the detail content of the activity proposed in the kit needs to be explored further. As you're going to UNSDG path, the solution/idea needs to carry an impact towards the cause that you're championing. The impact have to be measured.

Therefore, it gotta be bigger than providing awareness and knowledge. There's gotta be a call-to-action (CTA) to the audience. Meaning, after they consume the educational kit, then what's next? how does it help the SDG goals you're trying to achieve?

Week 4

Mr Asrizal:

I showed the deliverables, but Mr Asrizal said that I need to do the survey and create the personas to make sure the target audience and understand their pain points. Only after that, the deliverables can be determined to suit the pain points of the target audience.

Regarding the call-to-actions to track the impact, it is acceptable, but the specific content has to be based on the research from the survey. For the week, I just need to do survey, research and personas.

Week 5

I started working on the survey to get primary data to better understand the target audience and their lifestyle. I prepared the questions and sent out the survey. Here are the survey results and analysis. To view in Figma, click here.

Survey Introduction

Survey Questions (Google Forms)

Survey Results

Survey Analysis

To view on Figma, click here.

Empathy Mapping

1. University Students

2. Working Young Adults

User Personas

1. Taylor's University Student

2. Working Young Adult in Kuala Lumpur

Mindfulness:

Leisure time and activities:

Mr Asrizal:

Good research, suggested to remove the sea creatures idea as it does not match the target audience (childish). Other than that, okay with the idea and proceed with the moodboard, style, etc. Additionally, Mr Asrizal asked me to consult with Ms Petrina regarding the idea as she can provide professional output regarding mindfulness.

Then I consulted with Ms Petrina on Wednesday. She thinks that it is a good idea backed up by research, and gave me a few suggestions on the mindfulness activities that I can include in the activity book. I will compile them after doing research on my side as well, and ask for feedback next week.

Below is the screenshot of the zoom meeting with Ms Petrina.

Week 6 (No consultation - Hari Raya)

Week 7

I looked updated the deliverables, as well as the moodboard to after eliminating the SDG 14 (Life on Water).

For the design style, I am going for a retro gradient style, but the colors will be more pastel as the tone of the self-care kit is to be relaxing. The target audience is also young adults, so it has to suit their taste.

Name of Product: The Present

Can be understood as “being in the present” and also “a gift for someone”. With this self-care kit, the user can “be in the present” when they do the activities This self-care kit can be “a present” for someone or yourself.

Exploration:

Color coded (gradient) cards:

Presentation (Week 7)

Week 7 Consultation PDF Slides

Mr Asrizal:

Okay with the design direction. However, I have to further research and confirm the number of cards, leisure and mindfulness activities (based on credible sources) and the packaging.

Week 8 Evaluation Presentation

Evaluation Presentation Slides

Feedback from Lecturers:

Good job, design direction is good, idea is approved, agree with "scrolling through social media for hours, unknowingly wasted time".

Since I worked on the cards design first instead of the logo, it will be quite challenging for me as it will be "reverse engineering" by using the application of design the cards and derive a logo that fits the style. The other feedback was that the front of the card design looks good, but the back could also use the same style, which is "visible grids / lines" to put the information instead of just everything being middle aligned.

Week 9

No consultation

Week 10

Logo Design

Inspiration is a clock + present

Initially, I decided to use the Serif typeface "Vidaloka" for the logo typeface, but it felt off. So I decided to use Montserrat.

I used the grids to design the logo and set the spacing between the type and the logo.

Testing the logo color in black, white and line color on the gradient background of the cards.

Test print

All

Logo

Cards

I realized that the colors for cards "02 HRS" and "FULL DAY" are the same, so I changed the color.

The layout hasn't been changed yet, as this is just for me to test print the gradient colors. Overall the printed colors look ok, just that I am not quite sure on what is wrong with the gradients.

Cards

What I will work on next is the card back design, followed by activity illustration.

These are some references for the card back, with train tickets as the design style and theme. Something modern, clean and orderly.

Deliverables

This is the previously stated deliverables, might subject to change but is most likely fixed in this way. Additional information on future growth and expansion to make the product sustainable.

Progress planning:

Logo
Cards + Illustration
Packaging
Activity book
Extras (stickers, letter paper and postcard)
Print physical item, laser cut + assembly
Website
Social media

Feedback from Mr Asrizal:

Logo: try to remove the dot at the end when the logomark is presented with the typeface. But can use when it is just the wordmark.

For the logo on gradient background, it is ok to go with white or a darker hue of one of the colors. Depends on the personality I am going for. Black is too attention grabbing.

The gradient printing problem might be due to the printer being not able to detect certain colors.

Packaging: Consult with Mr Shamsul on the packaging of the product. Suggested that Mummy printing has high quality printing.

Suggested to work on packaging first, then only do the cards.