Digital and Social Media Communication

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Digital and Social Media Communication



30.03.2021 - 29.06.2021  (Week 1 - Week 14)
Wong Kai Yi (0340236)
Digital and Social Media Communication


1. LECTURE

30.03.2021 (Week 1)

Mr Asrizal briefed us regarding the module. We have Task 1 (Social Media Analytics), Task 2 (Empathy Mapping and Persona), Task 3 (Defining the Four Lenses) and Final Project (Pitch Deck and Design Application. He showed us some of the previous students' work as a reference. It is a group work project.

06.04.2021 (Week 2)

Google Analytics

13.04.2021 (Week 3)

4 Types of Data Analytics
  • Descriptive
  • Diagnostic
  • Predictive
  • Prescriptive

2. INSTRUCTIONS



Task 1

30.03.2021 (Week 1)

Jenani, Jessica and I formed a group of three. We were given 3 questions for task 1. The questions are:

1. What is analytics?
2. What kind of data will you be able to extract from analytics?
3. How does analytics help design/marketing/advertising campaigns? i.e: if you have any examples that have campaigns that were executed based on analytics, you can share it as well.

We compiled information on a Google Docs file to be made into a presentation.

Analytics Presentation

06.04.2021 (Week 2)

Google Analytics

I find the user acquisition the most interesting because it allows me to see the traffic sources. It includes direct, display, paid search etc. By analyzing the data, we can optimize ads for traffic sources.

Presentation with findings from Google Analytics

13.04.2021 (Week 3)

Types of Analytics
  • Descriptive
  • Diagnostic
  • Predictive
  • Prescriptive
Social Media Analytics Presentation




20.04.2021 (Week 4) - 29.06.2021 (Week 14)

Google Analytics Presentation



The Risers' Brief



The Risers' Presentation



Week 5 Personas



Persona Building Presentation



Week 9 Data Distillation: The Four Lenses / 4Cs




The Four Lenses / 4Cs Presentation




09.07.2021 (Week 15)

Final Presentation

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