Packaging & Merchandising Design - Project 1

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Packaging & Merchandising Design - Project 1


05.10.2020 - 19.10.2020  (Week 7 - Week 9)
Wong Kai Yi (0340236)
Packaging & Merchandising Design
Project 1

1. LECTURE



Fig 2.1 Presentation by Adeel and Chin Hanb

2. INSTRUCTIONS



Progress

05.10.2020 (Week 7)

Brief: Our theme is "stay safe", and we need to produce a happy meal box design along with the fries packaging.

Since the theme is "stay safe", I thought of the idea of a social distancing game of tic tac toe. There will be cut outs of masks and hand sanitizers as the playing pieces.

Reference photo:
Fig 2.2 Box of Joy (Behance) Happy Meal Box

12.10.2020 (Week 8)

After receiving feedback from Mr Shamsul, he suggested that I change it to another game because tic tac toe is too common. Also, the idea is already used on the box. 

Hence, I came up with another idea of a social distancing game. At the front panel, there will be a social distancing game with Ronald McDonald and Grimace (another character from McDonald's). The back panel will be advices to prevent the spread of Covid-19.

Below is the sketch of the front and back panels.

Fig 2.3 Sketch for front and back panel

19.10.2020 (Week 9)

Progress and submission:


Fig 2.4 Progress and submission


3. FEEDBACK

05.10.2020 (Week 7)

Change the idea of the game from tic tac toe to something else, maybe snake and ladder that can provide information throughout the game.

12.10.2020 (Week 8)

The back panel is not appealing enough, he suggest that I make some changes on it.

19.10.2020 (Week 9)

The size of the body text for the back panel is too big and the illustration style of the 3 visuals on the back panel is not consistent. I should minimize the body text size and add lines to all of the 3 visuals.


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