Packaging & Merchandising Design - Exercises

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Packaging & Merchandising Design - Exercises



24.08.2020 - 05.10.2020  (Week 1 - Week 7)
Wong Kai Yi (0340236)
Packaging & Merchandising Design
Exercises

1. LECTURE

24.08.2020 (Week 1)

Mr Shamsul gave us a brief on the module and showed us seniors' works so that we know what are the expectations and benchmark.

31.08.2020 (Week 2)

Public holiday - no class

07.09.2020 (Week 3)

Lecture 1: Packaging Design - How it Evolved
Group 1 - Jenani and Wong Kai Yi


Fig 1.1 Lecture 1

14.09.2020 (Week 4)

Lecture 2: Image and Imagery in Packaging Design


Fig 1.2 Lecture 2

21.09.2020 (Week 5)

Lecture 3: Packaging and Branding
Fig 1.3 Lecture 3

28.09.2020 (Week 6)

Lecture 4: The Effects of Colors in Packaging Design Towards Consumer Purchase Intention
Fig 1.4 Lecture 4

2. INSTRUCTIONS



Exercises

24.08.2020 (Week 1)

For box design, we had to choose 2 loose items (items without packaging) to design boxes for. I chose a bottle of masking fluid and a cloth face mask.

Fig 1.5 masking fluid

Fig 1.6  masking fluid


Details:
Price: RM28
Material: Glass
Product details can be seen on the left and front (window on left and front)


Fig 1.7 cloth face mask

Details:
Price: RM15
Material: Cloth
Product pattern / color has to be displayed when placed in packaging

After taking down the measurements and details of the items, I proceeded with thinking of box designs. I found some inspiration online, which are as below.

For the masking fluid, I decided to make a box which has a window on the left and front face of the product. Such as the image below.

Fig 1.8 example box design 1

The shape and size will definitely be changed to fit the product well. I also got the inspiration of the  neck lock for bottles.

Fig 1.9 example box design 2

For the mask, I wanted to do a sliding box.

Fig 1.10 example box design 3


31.08.2020 (Week 2)

I proceeded with the sketches.
Masking fluid:

Fig 1.11 masking fluid sketches 1

Fig 1.12 masking fluid sketches 2

Cloth Face Mask:

Fig 1.13 cloth face mask sketches

I proceeded to make the dieline in Adobe Illustrator.

Masking fluid:

Fig 1.14 masking fluid dieline 1.0

Cloth face mask:

Fig 1.15 cloth face mask inner box dieline 1.0

Fig 1.16 cloth face mask outer box dieline 1.0

I continued to do my mock up at home with normal 80gsm A4 paper.

Masking fluid


Fig 1.17 masking fluid box mock up

Fig 1.18 masking fluid box mock up

Fig 1.19 masking fluid box mock up

Fig 1.20 masking fluid box mock up

Fig 1.21 masking fluid box mock up

Fig 1.22 masking fluid box mock up


Fig 1.23 masking fluid box mock up

Cloth Face Mask



Fig 1.24 cloth face mask box mock up 1.0 - inner box

Fig 1.25 cloth face mask box mock up 1.0 - outer box

Fig 1.26 cloth face mask box mock up 1.0

Fig 1.27 cloth face mask box mock up 1.0

Fig 1.28 cloth face mask box mock up 1.0 - taping ends due to errors made

Fig 1.29 cloth face mask box mock up 1.0

Fig 1.30 cloth face mask box mock up 1.0 - side view

After creating the mock ups for both items, I realized that there were a few problems. I did some changes.

07.09.2020 (Week 3)

We had physical class because we needed to use the laser cut studio.
Submission on Google Slides:

Fig 1.31 Submission for exercise 1 - box making (Google Slides)

14.09.2020 (Week 4)

Exercise 2: Playing Cards Design

We were to design a set of playing cards with a style. I chose my style to be vintage style and the theme is musical instruments.

Inspiration:

Progress:
Fig 1.32 draft


Fig 1.33 Illustrations 1 (without color)

21.09.2020 (Week 5)

After painting with watercolor, I used Photoshop to process the images.

Illustrations painted with watercolor:

Fig 1.34 Compilation of Illustrations

28.09.2020 (Week 6)

Cards design


Fig 1.35 cards - heart

Fig 1.36 cards - diamond

Fig 1.37 cards - spade

Fig 1.38 cards - club and joker



Fig 1.39 back of card

Fig 1.40 card box design and card back

Fig 1.41 mock up 1

Fig 1.42 mock up 2


05.10.2020 (Week 7)

After receiving feedback regarding the pattern, I made changes to make the patterns on the card box and back of card monotone.

Submission:
Fig 1.43 back of card

Fig 1.44 card box design and card back

Mockups:

Fig 1.45 mock up 1

Fig 1.46 mock up 2


Submission (PDF):

Fig 1.47 Submission of Exercise 2 - Playing Cards (PDF)

3. FEEDBACK

24.08.2020 (Week 1)

Mr Shamsul approved of my 2 loose items.

31.08.2020 (Week 2)

After looking at my box dieline, I can proceed making the mock ups.

07.09.2020 (Week 3)

After laser cutting the masking fluid box, Mr Shamsul suggested that I make the neck lock deeper. I should also change my material to a harder cardboard. 

14.09.2020 (Week 4)

The illustration has to incorporate something that shows the king, queen, jack and joker instead of just plain illustration.

28.09.2020 (Week 6)

The card box and back of card pattern can be made to monotone, so that it is not too striking.


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